Are you ready to ask for blurbs (endorsement quotes) — for your book? Do it right and you’ll maximize your chances of getting the golden endorsement from your most influential connections. Blow it and they’ll resent you for asking. Here are my best tips for a successful blurb campaign — including a few war stories….
You think you know how to use Microsoft Word to write? What you’re doing may be fine for creating a draft to print out, but confusing to the people doing the book page layout and design. If you’re preparing content to be laid out in pages, here are a dozen-plus simple mistakes you really ought…
I’m editing a book at breakneck speed right now. The author and I interact multiple times a day, but rarely talk to each other. A carefully designed system based on Google Drive, Docs, and Sheets makes it possible. Let me be clear here about the problem I’m solving: We’re building a book out mostly existing…
What is a developmental editor? And why would you need one? What a developmental editor does The job of a developmental editor is to help you make your book better. Lots of people are confused about editors, because “editor” is one of those words that covers a huge amount of ground. At a publication, an…
I work with dozens of authors. A lot of them end up surprised, regretful, or sad about what happened in the process of creating and promoting their books. “If I’d only known,” they say. Unfortunately, everyone in the publishing process has an incentive to hide, or at least ignore, some fundamental challenges. Publishers want you…
A follower recently described my analysis of companies according to the flaws in their writing as “forensic editing.” I’ve decided to adopt that as my slogan. Frankly, I can’t help it. Forensic editing is what I do. My editorial work started within companies. It is a crime to edit the work of colleagues without considering…
In the past month, I helped four diverse authors to develop ideas and titles for their books. They varied in age, gender, topic, and type of book. But they had one thing in common: I had to annoy and frustrate them to get to the core of their book ideas. How idea development works When…
Simon and Schuster cancelled its book contract with Missouri Senator Josh Hawley, and he’s pretty upset. Here’s what Simon & Schuster announced in a statement: After witnessing the disturbing, deadly insurrection that took place on Wednesday in Washington, D.C., Simon & Schuster has decided to cancel publication of Senator Josh Hawley’s forthcoming book, The Tyranny of…
A Maryland bookseller will outfit your bookshelf with books of any description — liberal history, musty old tomes, or just “green.” What are the moral implications of treating books as objects and not content? Politico describes Books by the Foot‘s business. Its clients vary. Some are set decorators for movies and plays. Others are people…