For minority authors, a book can generate respect and counteract bias

For minority authors, a book can generate respect and counteract bias

Why should older white men get all the respect? I’ve been talking to a diverse collection of executives, thinkers, and authors: men and women; old and young; white, black, Hispanic, and Asian; North American, European, Asian, and Australian. Here’s a shocker: if you’re seeking attention for your ideas, it’s easier if you’re an older, white,…

Fall 2020: The smoldering crater in the publishing schedule
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Fall 2020: The smoldering crater in the publishing schedule

Lord help you if you are planning a nonfiction book launch in the fall of 2020. Normally, agents would be pitching such books to publishers around now. I’m betting those are some bizarre conversations. A successful book launch depends on media and word of mouth. You find writers, bloggers, and podcasters who would be interested…

The 12 immutable stages of business book creation

The 12 immutable stages of business book creation

A veteran author knows the 12 stages. Rookies often don’t. But if you’re an author, you’ll inevitably experience them, regardless of whether you’re ready. So get ready. 1 Idle flirtation “That’s a cool idea.” “That could be a book.” “I think I could write about that.” Like all flirtations, this one is titillating and intriguing…

Get off your duff and start working on a book this summer. I’ll help.
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Get off your duff and start working on a book this summer. I’ll help.

Summer is slower for many businesses. If you’re considering writing a book, this is a good time to start planning it. And I’m about to give you a good reason to start now. Summer is slower for me, too. That means I have excess capacity. And that means I can help you. And to get…

How to get that executive case study interview

How to get that executive case study interview

Business books include case studies and perspectives from executives. Executives live in impenetrable corporate fortresses. How can you get them to go on the record? I’ve already written about how to find the stories — through your own experience, existing vendor case studies, and news articles. So my starting point for this post is that…