As a ghostwriter and editor, I collaborate with authors all the time. Sometimes it’s stressful. But when it works, it’s glorious. Authors have ideas. The best authors have great ideas. It is not my place to criticize those ideas, in fact, those ideas are often why I’ve decided to collaborate with those authors in the…
If you’re a fan of Malcolm Gladwell, Daniel Pink, Michael Pollan, Isaac Asimov, or David Sedaris, should you copy them? Should you try to write like them? No. You are you. But you should copy their best practices. How to learn from successful authors If you like what you’re reading, take a moment to examine…
How do people find answers to questions? For decades, the standard paradigm for decision-making revolved around web sites, links, search (and SEO), content marketing, and social sharing. Whether the question was “How can prepare for a job interview” or “What’s the right organizational strategy for a transnational company?” the answer started with a web search….
Newsletter 93. How to think before you write and lead. Plus, three questions for all writers, writing advice from a dead mystery writer, a university press in crisis, plus three people to follow and three books to read. Thought leadership from a standing start With the churn now taking place in corporate boardrooms, countless smart…
I’m a writer who uses AI to help. I’d never let AI write for me (I’m too proud, it writes boring prose, and it makes mistakes). But there are still times when a tool like ChatGPT can do things that would be much harder any other way — especially on rote, tedious research tasks. Turning…
This is Gartner’s Hype Cycle, a representation of how new technologies inevitably become discovered, overhyped, trashed, and eventually adopted. It is also a diagram of why the odds are stacked against your book about technology. I recently showed this to Carolyn Monaco, a highly experienced consultant who helps authors to succeed as thought leaders. Although…
Is it possible to self-publish a book first, then solicit a traditional publisher? Sure, but only if your self-published book demonstrates a history of sales. If it doesn’t sell in a self-published format, you’ve proven to publishers that it’s not worthy of further investment. In Build a Better Business Book I wrote about authors that…
It is wasteful and ill-considered to write a nonfiction book without considering the competitive landscape. The people who read your book or are considering publishing it have likely already encountered competing books with a similar message for the same audience. You need to know how your book will fit in and how it will stand…
Newsletter 91: Why all writers should think like reporters, a clever writer’s AI hacks, scientific proof that ChatGPT steals books, plus three people to follow and three very timely books to read. Think like a journalist I didn’t go to journalism school. I wish I had, though, because so many of the lessons I’ve learned…