Strategy and collaboration tools for a modest book launch

Strategy and collaboration tools for a modest book launch

I’m about one month from the publication date for my new book Build a Better Business Book, and I’ve built an ad-hoc collaboration environment for the launch promotion. I’ll describe what I’ve built. I’m hoping it may be a model for some of your own book promotion efforts. Promotion strategy for my book launch My…

Announcing “Build a Better Business Book,” the first comprehensive advice book for nonfiction authors
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Announcing “Build a Better Business Book,” the first comprehensive advice book for nonfiction authors

I set out to help authors. Fifteen years and 50 books later, I keep hearing the same questions — about everything from how to create ideas to how to select a publishing path to how to do book promotion. So I put everything I knew in one place: my new book Build a Better Business…

Using Google Docs to collaborate on a book? Learn to use access control.
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Using Google Docs to collaborate on a book? Learn to use access control.

Google Docs is a pain for book collaboration. That was the general sentiment in a recent discussion I had with a bunch of writers, editors, and ghostwriters. If you’re going to use Google Docs, learn about access control. That’s the key to collaborating without driving each other bonkers. The challenge writers and editors face with…