Ghostwriter, copywriter, or freelance marketer?
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Ghostwriter, copywriter, or freelance marketer?

I recently received a query to see if I, as a ghostwriter, could help with some freelance work. Here’s how the query read (I’ve made minor edits to conceal the requester’s identity): Is this a ghostwriter? No. I’ve spent quite a lot of time this year with ghostwriters. Ghostwriters’ primary job is, of course, writing….

5 ways to make old ideas new

5 ways to make old ideas new

Some business ideas seem to hang around forever. They’re timeless. Porter’s Five Forces, Net Promoter Score, consumer segmentation, leveraged buyouts, annual sales bonuses, performance reviews, hierarchical reporting structures, networking . . . these are concepts that, with all their flaws, seem to be a persistent part of the business world. If you’re writing about crypto,…

The cult of ignorance; textual skulduggery; virtual fashion models: Newsletter 10 April 2024
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The cult of ignorance; textual skulduggery; virtual fashion models: Newsletter 10 April 2024

Newsletter 39: Ignorance is a curse and a cult, Google and Meta rationalize AI ripoffs, the reality behind “birds aren’t real,” plus three people to follow and three books to read. Can we please stop idolizing ignorance? Twenty years ago, the Boston Red Sox did something that seemed impossible: after a supposedly cursed championship drought…

The bias for newness; ebooks and audiobooks grow; Gershcovich’s lost year: Newsletter 3 April 2024
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The bias for newness; ebooks and audiobooks grow; Gershcovich’s lost year: Newsletter 3 April 2024

Newsletter 38: How to navigate a world dazzled by novelty; growing market for faith-based books; Russia’s steals a year of Wall Street Journal reporter’s life; plus, three people to follow and three books to read. The disproportionate visibility of the new I’ve been reading business news and analyzing business strategy for 40 years. One thing…

How much does a ghostwritten chapter cost? It depends.

How much does a ghostwritten chapter cost? It depends.

What does a it cost to get a book chapter written? There’s an eightfold variation in cost depending on the source material and process. Let’s assume you’re working with a writer who charges $250 per hour. (I charge more, other writers may charge less, but let’s keep this number because it’s easy to calculate with.)…

Ownership is impossible; mine shaft audiobook; surviving the ice storm: Newsletter 27 March 2024
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Ownership is impossible; mine shaft audiobook; surviving the ice storm: Newsletter 27 March 2024

Newsletter 37: Why sharing and not hoarding is the only path to happiness, translators vs. AI, 500-billion word training set, plus three people to follow and three books to read. Why nobody owns anything We spend much of our lives striving to own things. We want to own a house, a car, a smartphone, a…