The six essential skills every ghostwriter must have — and no client will pay for

The six essential skills every ghostwriter must have — and no client will pay for

All ghostwriters are good writers. That’s what clients imagine they are paying for. The challenge, of course, is that good writers — even great writers — are as common as robins in the spring. What gets ghostwriters work, of course, is referrals. And what gets referrals are the skills they have other than writing. These…

The three-chapter method to manage rewrites and reviews efficiently

The three-chapter method to manage rewrites and reviews efficiently

Unless you carefully plan your rewrites, you risk wasting lots of effort — and worse, wasting your ability to bring a fresh and creative mind to all parts of your nonfiction book project. The naive approach to the book is to write all the chapters in order. This is easy to conceive, but it creates…

How fast will AI replace the Web for decision-making? And what does that mean for authors?
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How fast will AI replace the Web for decision-making? And what does that mean for authors?

How do people find answers to questions? For decades, the standard paradigm for decision-making revolved around web sites, links, search (and SEO), content marketing, and social sharing. Whether the question was “How can prepare for a job interview” or “What’s the right organizational strategy for a transnational company?” the answer started with a web search….

Zero to thought leader; zombie Agatha Christie; Harvard U Press scandal: Newsletter 7 May 2025
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Zero to thought leader; zombie Agatha Christie; Harvard U Press scandal: Newsletter 7 May 2025

Newsletter 93. How to think before you write and lead. Plus, three questions for all writers, writing advice from a dead mystery writer, a university press in crisis, plus three people to follow and three books to read. Thought leadership from a standing start With the churn now taking place in corporate boardrooms, countless smart…