A writer’s life: What I did for clients in 2017 (and could do for you, if you want)
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A writer’s life: What I did for clients in 2017 (and could do for you, if you want)

I made a pretty decent living as a writer this year, and I’m grateful — not many writers can say that. I thought it might help other writers and whatever friends and fans I have out there to peek into how I did it, so here’s a retrospective of a writer’s life in 2017. I…

Was Randi Zuckerberg right to call out Alaska Airlines on Twitter?

Was Randi Zuckerberg right to call out Alaska Airlines on Twitter?

Randi Zuckerberg says she was harassed by another passenger on Alaska Airlines, and the flight crew enabled him. She tweeted about it to get the airline’s attention. Is it fair to use your social media following to get satisfaction from a company behaving poorly? Was Randi Zuckerberg’s letter fair? Randi Zuckerberg is an author, Facebook’s…

My grateful thanks for every setback, frustration, screwup, and failure

My grateful thanks for every setback, frustration, screwup, and failure

As I look back on a long and fairly successful career, it’s become clear to me that the disasters, screwups, flops, and efforts that fell decisively short of the goal are the ones that I learned the most from. I started smart, but the flops were where I learned what mattered. On Thanksgiving, I’d like…

Join me for smartass news improv this afternoon on Facebook live
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Join me for smartass news improv this afternoon on Facebook live

Kathy Klotz-Guest and I will be sharing a Facebook Live video session today at 2PM Pacific, 5PM Eastern. You can sign up for it here. What will happen? Here’s what we know so far . . . Kathy is not only a marketing expert, but a professional improv performer. That is her in the picture….

Learn to think like (or influence) an analyst this Monday, 5pm at the PRSA conference

Learn to think like (or influence) an analyst this Monday, 5pm at the PRSA conference

The PRSA 2017 International Conference is in Boston this year, starting this weekend. My talk on Monday at 5pm is called “How to Think Like an Analyst (or Influence One).” It’s in the Suffolk room at the Marriott Copley Place. I’ll be covering topics including: What is a thought leader? How are thought leaders different…

Charge a lot and deliver an absurd level of quality and service

Charge a lot and deliver an absurd level of quality and service

Just because you’re talented doesn’t mean you need to be arrogant. That’s what I learned from my remodeling contractor, and it’s my philosophy, too. I recently launched a significant remodeling job on my 100-year-old house: rip and replace everything in our two main bathrooms; replace a rotting front portico; and update a laundry room with…

Professors and parents: arm your students with “Writing Without Bullshit”
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Professors and parents: arm your students with “Writing Without Bullshit”

If your high school or college students are about to go back to school, put a copy of “Writing Without Bullshit” in their schoolbags. (Assuming, of course, that your school isn’t offended by a little plain language.) It’s the perfect antidote to the outdated and ossified methods so many writing teachers use. Start them off…

When will artificial intelligence replace editors?

Not any time soon. Computers are getting much better at identifying writing problems — passive voice, excessive adverbs, misspelled words, the wrong form of “its.” They’re not so good at suggesting answers. And they’re a long way from understanding conceptual and structural issues. From Jacob Brogan’s piece in Slate, “Microsoft’s Grammar and Style Rules Will…