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trademark

Should you trademark a hashtag?
Corporate | Media

Should you trademark a hashtag?

ByJosh Bernoff November 13, 2019May 3, 2023

Hashtags are great, but you don’t control them — anyone can post on them. So why not apply trademark protection? Because control and enthusiasm are inverses — the more you seek one, the less of the other you get. At one of its recent events, the Massachusetts Biotech Council was tweeting with its trademarked hashtag…

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