Purge the I4’s from your writing: Inane, Irritating Ironic Instructions
Relax. Take it easy. Be creative. Do your own research. I’ve noticed phrases like these creeping into writing that I edit. I call them I4’s: inane, irritating ironic instructions. They turn how-to advice from specific to infuriating. Stop writing this way, please. What is an I4? An I4 is useless, vague advice included in a…