With LinkedIn, Microsoft will know us all too well

With LinkedIn, Microsoft will know us all too well

ByJosh Bernoff

Customer knowledge is the most valuable business commodity in our future. Facebook already knows your heart, Google your intentions, and Amazon your purse. With LinkedIn, Microsoft will know your brain. You don’t get a say in the matter. Why did Microsoft agree to buy LinkedIn for $26 billion? If you listen to their CEOs, Satya Nadella and Jeff…

At LinkedIn and Carrier, videos, jobs, and trust in a crisis

At LinkedIn and Carrier, videos, jobs, and trust in a crisis

ByJosh Bernoff

Recently, the CEO of LinkedIn, Jeff Weiner, explained the company’s future in the wake of a 45% drop in the company’s shares. At around the same time, an executive at Carrier air-conditioner factory explained that 1,400 people would lose their jobs. It’s clear from the videos that the LinkedIn leader was successful, while the Carrier executive was a failure….