Zero to thought leader; zombie Agatha Christie; Harvard U Press scandal: Newsletter 7 May 2025
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Zero to thought leader; zombie Agatha Christie; Harvard U Press scandal: Newsletter 7 May 2025

Newsletter 93. How to think before you write and lead. Plus, three questions for all writers, writing advice from a dead mystery writer, a university press in crisis, plus three people to follow and three books to read. Thought leadership from a standing start With the churn now taking place in corporate boardrooms, countless smart…

Regarding CFBR: All social media is a game. LinkedIn, too.

Regarding CFBR: All social media is a game. LinkedIn, too.

The Times and the Journal have weighed in: people posting “commenting for reach” or CFBR (commenting for better reach) on layoff posts is now officially a phenomenon on LinkedIn. Seriously: For convenience, you can bookmark this post and reread it each time any social network experiences a “phenomenon.” Just change the specifics and it will…

Asking for help? Make sure you’re make a good impression first.

Asking for help? Make sure you’re make a good impression first.

Everyone knows that freelancers pitching for business need to make sure their sites and social media presence look sharp and professional. But have you considered that, as a potential client of a freelancer, you need to curate your own image, too? How I vet potential clients Two things: First, freelancers like me hate to waste…

Coy messaging apps aren’t just rude, they’re unsafe. (LinkedIn should know better.)

Coy messaging apps aren’t just rude, they’re unsafe. (LinkedIn should know better.)

Want to contact me? Feel free to send me an email, a text message, a Twitter DM, a Facebook Messenger message, a Slack private message, a WhatsApp, or, God forbid, a voicemail. And you could, of course, message me on LinkedIn. If you do choose to message me on LinkedIn, I’ll see something like this…

Post-election, Microsoft’s Brad Smith shows tech CEOs how to lead
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Post-election, Microsoft’s Brad Smith shows tech CEOs how to lead

What’s a leader to do in the wake of a divisive election? For Silicon Valley CEOs from Apple, eBay, Facebook, and LinkedIn, the answer is smile, give us a all a hug, and tell people to get back to work. But Microsoft’s President Brad Smith showed us how a leader ought to lead in a crisis. This election is…

Jeff Weiner’s creepy letter to staff about the LinkedIn acquisition
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Jeff Weiner’s creepy letter to staff about the LinkedIn acquisition

LinkedIn CEO Jeff Weiner emailed his staff when Microsoft bought the company. His email is discursive, full of platitudes, and fails to answer the employee’s most important question: what’s going to happen to me? LinkedIn has 10,000 employees, 433 million members, and no profits. And now it’s got a new owner. If you work there,…