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Josh Bernoff

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Josh Bernoff

Isaac Asimov

Words of wisdom for the Asimov centenary
Media | Politics | Truth and Influence

Words of wisdom for the Asimov centenary

ByJosh Bernoff January 3, 2020May 3, 2023

Isaac Asimov turned 100 years old yesterday. It’s a shame he didn’t live to see it, because we could use a man like him right now. My admiration for Asimov started when I was very young. I read everything of his that I could get my hands on, since his highly accessible writing made it…

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How to learn from great writers
Tips

How to learn from great writers

ByJosh Bernoff November 19, 2019May 3, 2023

We all have authors we admire. But that’s no reason to act the way they do. Which nonfiction authors do you think are awesome? My list includes Malcolm Gladwell, Mary Roach, Daniel Pink, Jay Baer, Michael Lewis, Bill Bryson, and Isaac Asimov. And I have no desire to emulate their writing habits. Isaac Asimov wrote…

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Science fiction and analytical thinking
Books | Corporate

Science fiction and analytical thinking

ByJosh Bernoff December 20, 2016May 3, 2023

I was a science fiction fan growing up in the 60s and 70s. I was a technology analyst, predicting the future, in the 90s and 00s. Here’s what science fiction and strategic analysis have in common — and what they don’t. How science fiction challenges the mind (and “sci-fi” doesn’t) Science fiction is not the same…

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My inspirations and aspirations
About

My inspirations and aspirations

ByJosh Bernoff January 29, 2016May 3, 2023

The people who inspire me share one quality: a commitment to expressing the truth clearly and without fear — and with a smile. Perhaps that explains my current quest. Here are a few in whose footsteps I hope to follow. Isaac Asimov. Asimov’s plain, direct, clever, and idea-filled prose captivated me in adolescence — and I mean his nonfiction,…

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