This is Gartner’s Hype Cycle, a representation of how new technologies inevitably become discovered, overhyped, trashed, and eventually adopted. It is also a diagram of why the odds are stacked against your book about technology. I recently showed this to Carolyn Monaco, a highly experienced consultant who helps authors to succeed as thought leaders. Although…
Trends are great topics for writing, because they’re always changing; people are eager for advice on what to do about them. But to write persuasively about a trend, you need to know what stage it’s in. So let’s go over strategies for writing about trends. I’ll start with the Gartner Hype Cycle, which is a…
A little knowledge is dangerously misleading. That’s the message of the Dunning-Kruger effect, in which ignorant people think they’re smart. It’s the message of the Gartner Hype Cycle, in which people get overenthusiastic about new technologies. And it’s the reason that analysts, over and over again, get overenthusiastic about whatever’s new. In 1999, the psychologists…