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empathetic expert

How the empathetic expert generates trust
Marketing | Tips

How the empathetic expert generates trust

ByJosh Bernoff October 13, 2021May 3, 2023

I was thinking about why I trust one particular doctor more than others. It comes down to two things: expertise and empathy. Neither, by itself, is sufficient. The doctor is Caroline Levine. She is a specialist who I visit at least twice a year, and who is protecting my health from serious jeopardy. She has…

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