While I don’t believe Donald Trump will win the upcoming election, he has changed American political marketing forever. Successful politicians like Ronald Reagan, Bill Clinton, and Barack Obama all changed the rules of the game. Trump’s innovative political brand will change how politicians market themselves. Put aside your perspective on the morality of his positions and analyze…
While you can make the case that Donald Trump is a fascist or a racist, one thing is certain: he’s an aggressive, belittling bully. And bullies don’t stop until authority figures stop them. Bullies recruit supporters and then use that power to establish an “us vs. them” narrative, demeaning and hurting others. Trump’s recruits are the people he perceives as “true” Americans…
The New York Times asserts that candidates are not paying the price for lying. I think that’s wrong. We just haven’t seen it yet. The problem is pretty widespread. According to the Times‘ article “Candidates Stick to the Script, if Not the Truth, in the 2016 Race“: Donald Trump denies saying that Marco Rubio is…
Donald Trump’s interview about technology on breitbart.com is uncharacteristically equivocal; he sounds like any other politician. Apparently, his batshit candor is limited to tweets, debates, and speeches. Memo to Trump-haters and opponents: technology is his weak spot. Breitbart Tech’s Milo Yiannopoulos interviewed Trump about tech issues from the NSA to artificial intelligence. Full of equivocation and hedges, Trump’s…
In a front-page article, the Boston Globe sneers at Donald Trump for speaking at a fourth-grade level. They imply that simplicity is equivalent to stupidity. In fact, a bias toward complexity — the same bias inherent in this article — is what has given us a world pervaded by bullshit. The Globe ran the candidates’ speeches…
In 1998, Donald Trump told People Magazine “If I were to run, I’d run as a Republican. They’re the dumbest group of voters in the country.” That’s the meme, accompanied by the graphic at right. Rosemary Olsen posted it on Facebook and said “I fact checked this. It’s true.” 14,901 people shared it. And it’s completely false….
I’m sick of people treating presidential poll numbers as if they are facts. They’ve got no connection to the upcoming election. Drawing precise conclusions from a sample of 450 likely voters a year before the election is bullshit. Look, I’m no newcomer to consumer surveys. I spent 18 years launching and working with Forrester’s broad…
When it comes to experts, there’s a fine line between confidence and arrogance. I’ve spent plenty of time on both sides of that line. I’ll share my insights about the types of experts and how to get the most out of them. All experts have confidence, but confidence itself is complex. Some people have confidence in…
Like many of you, I’ve been trying to answer the question “What in hell is Donald Trump actually doing?” I know now. I can also make a prediction about how he will change the 2016 election, and it’s not just “hand it to Hillary.” As he has all along, Donald Trump said things last night that…