Slack wrote an open letter to Microsoft, ostensibly welcoming it to the market for workplace collaboration systems. It’s a weird hunk of prose, direct and honest on the surface, but fundamentally insincere. The choice to publish this letter — and to fill it with platitudes — makes me question the judgment of the company. Here’s what happened….
If you’re writing anything interesting, you’re collaborating. And if you’re collaborating, Google Docs and Google Sheets are indispensable tools. Most of you work in organizations where Microsoft Word and Microsoft Excel are standard. They’re comfy and familiar. If you send a file in those formats to somebody, you know they can read it. So why bother…
Collaboration — especially with those who are not professional writers — creates challenges for clear communication. Today we explain how to collaborate with overenthusiastic engineers. This question reflects a common challenge for product descriptions and engineers: Dear Dr. Wobs: How can I write good product datasheets? Technical people write datasheets as a very long list of features with…
My recent survey of business writers has a text box where people can type anything they want about their writing experience. They’re pretty upset about all the bullshit they have to deal with. Here’s a sample. Each comment includes the information I have about the role and industry of the person who wrote it. I’ve lightly edited the comments for…
I have coauthored three books, so I know: writing together is the intellectual equivalent of marrying someone — it is that intimate, getting it right is just as rewarding, and getting it wrong is just as painful. Here’s how to collaborate on a shared writing project. Decide on your shared objectives It’s hard to share the work if…
Crappy writing springs from crappy planning. Like an architect, plan before you build. On a project that takes weeks or months to write, spend at least one day on planning. Follow these planning tips to maximize your chance to create something great. In this post, I show you how to lay the groundwork for a writing project like…
by Josh Bernoff Once there was a man named Ray who was the CEO of a company that made helicopters. In his youth he had been an avid pilot. Soon after, he started the company with a few friends. Over time, Ray’s Helicopter, as the company was known, grew rapidly to command an impressive share of the…