It’s not that hard. People who visit your Web site want to know what you do. If you can’t describe your company simply in a few sentences, you’re screwed. Which is why I was astounded when a visitor to this blog suggested I look at the site for Inovalon. This is where clarity and brevity…
The great science fiction writer Theodore Sturgeon was once asked why 90% of science fiction was crap. His justification was this: “Yes, 90% of science fiction is crap . . . but 90% of everything is crap.” Sturgeon guessed way low. Any idiot with a keyboard now can and will write and publish in some form, from…
Being hard on ideas makes them better. Great ideas are clear, brief, and not boring. Don’t stop until you get there. For my last 8 years at Forrester — at least since I started working on my first book — I’ve had a sort of smartass attitude towards the world. If you ask people what I was like…
Every single day, the Wall Street Journal and other financial news outlets publish a financial wrapup. And you can count on it including a healthy helping of bullshit every day, too. Here’s the problem: the numbers are facts, but news requires a “story” to wrap around the facts. Creating a story from the fluctuations of…
The Boston Globe’s Gary Washburn interviewed NBA Players’ Association executive director Michele Roberts and got nothing but spin. So he published it. Look, I feel for sports reporters. There is so much fan appetite, so much space to fill, and so little content. But everyone knows negotiators want to negotiate, are willing to compromise, and say…
Today I’ll dismantle the Wall Street Journal’s coverage of the Ellen Pao-Kleiner sex-discrimination suit. I don’t analyze facts, I analyze writing. You may think the lawsuit is bullshit or the verdict is bullshit, but that’s not my concern. What I will show you is that this article, like much of the news in mainstream publications, is padded…