Authors can’t do everything. What should they hire others to do for them? Assuming you’re working with a publisher rather than self-publishing, here’s a list, ranging from tasks you really shouldn’t outsource to those you probably ought to. Do this yourself. Here’s what you can’t or shouldn’t delegate. You could outsource these tasks, but don’t…
As you structure your book, deductive logic is leading you astray — especially if you are an academic. State big conclusions first, if you want readers to keep reading. The logical, and wrong, way to structure a nonfiction book Here is the logical way to structure a book: Very nice. Very easy to follow. Very…
I’ve made a hell of a lot of mistakes while working on 42 nonfiction books. I learned from them. And although my clients may not realize it, that is why they pay to me work with them. I show them how to do it right, and how not to do it wrong, based on all…
A nonfiction book is a huge undertaking. But writing a book is easier than you fear. Here’s how. A book is an idea Start with a differentiated idea that’s relevant for your audience. No idea, no book. If you know something few other people know, that’s your idea. If you have no idea, don’t write…
I had a half-written book. It had languished for a while. I felt stuck. This is how I brought it back to life — without wasting all the work I’d done. Why my book was stuck A while back, I’d started a book titled How to Write a Business Book That Matters: A Comprehensive Guide…
I’ve been writing professionally for 40 years. You can’t write the same way in your sixties as you did in your twenties. But you can take steps to maintain that the quality of what you write and the enjoyment you get from doing it. In this post, I’ll break down the elements of the writing…
I’m astounded by readers’ very small responses to very big problems — at least as manifested by how they respond to my blog. Readers have a responsibility to think bigger than that. For example, if I write a post called “Why Mark Zuckerberg doesn’t realize Facebook is evil,” people respond “I quit Facebook.” As if…
The estimable Maggie Langrick, founder and CEO at the publisher Wonderwell, spent an hour interviewing me about everything about books. We talked about how to plan, how to write, how to promote, and basically, how to succeed as an author. It’s long. But it’s full of goodies, because Maggie knows just what to ask. Enjoy.
Is your book the same as other books on the market? If so, why are you bothering to write it? Every book needs to be differentiated. Every book needs a superlative. It must be the first, best, biggest, most comprehensive, most practical, most intriguing, or best illustrated book of its kind. This is not something…