There’s this book called Talk Triggers by Jay Baer and Daniel Lemin. It has alpacas on the cover. And you should buy it, because it’s really useful. If you’re in an agency, or in marketing, you’ve probably heard clients say “We want to create something viral.” It’s practically a meme. And it’s insipid. You cannot…
It’s time to come up with a title for your book. “I want something iconic,” you’re thinking. “Like Lean In. Or The Tipping Point. Or Made to Stick.” You are deluded. And your delusion is leading you astray. These books sold because of huge promotion (Lean In) and incredible ideas and writing. You think they are great titles…
Last night, I was talking to an established author who is helping out a couple friends who want to write a book. “They have a great story but they aren’t sure if they need an editor or a ghostwriter,” he said. That’s a pretty good question. If you’re an emerging thought leader and think you…
I have a books problem. My parents read Dr. Seuss books to me when I was a child, and that was where it started. Every weekend they would take me to the library. It started with the books on science and astronomy. Once I had read them all, they introduced me to the grownup side…
In the last decade I’ve been intimately involved with 11 nonfiction book projects. I wrote or cowrote four, edited five, and ghostwrote one-and-a-half (one is not yet complete). These were the most rewarding experiences in my career. Here’s what I learned: the keys to success in a book project are planning, passion, trust, perseverance, and…
You want to write a book that will make everyone take notice of the insights you’ve gained — insights that no one has thought of before. But how to start? I’m going to assume you have a powerful idea and you’ve researched it. (If you haven’t, nail those down before writing.) If you have a…
Tom Wolfe died this week. His prose was a revelation. He was 88. Back in 1979, at the height of powers, he published The Right Stuff, a novel about the experimental pilots at the center of the space program. When I taught writing to homeschooled teenagers, I used a passage from this book to jolt…
I’m turning in a very big project in a couple of days. I know what to expect. Sadness. It’s not regret. The book is great. The prose lives. Sure, it has warts, but it’s a major piece of work. I feel pride. I feel accomplishment. But also, sadness. When you’ve wrestled with a project this…
I’ve been working on a collaborative book project with two other authors. On this project, I’m the principal writer; they are my clients. Here are a few things I learned about the superiority of Google Docs and Google Sheets for collaborative authoring. Using Google Drive for shared access to research My collaborators and I work…