You want to write a book that will make everyone take notice of the insights you’ve gained — insights that no one has thought of before. But how to start? I’m going to assume you have a powerful idea and you’ve researched it. (If you haven’t, nail those down before writing.) If you have a…
Tom Wolfe died this week. His prose was a revelation. He was 88. Back in 1979, at the height of powers, he published The Right Stuff, a novel about the experimental pilots at the center of the space program. When I taught writing to homeschooled teenagers, I used a passage from this book to jolt…
I’m turning in a very big project in a couple of days. I know what to expect. Sadness. It’s not regret. The book is great. The prose lives. Sure, it has warts, but it’s a major piece of work. I feel pride. I feel accomplishment. But also, sadness. When you’ve wrestled with a project this…
I’ve been working on a collaborative book project with two other authors. On this project, I’m the principal writer; they are my clients. Here are a few things I learned about the superiority of Google Docs and Google Sheets for collaborative authoring. Using Google Drive for shared access to research My collaborators and I work…
When your book is complete but not done, you have an opportunity. You can make it excellent. Or you can stagger across the finish line and spend the next few months dealing with unnecessary bullshit. This post is about how to crush it on that penultimate draft. This advice is for writers of non-fiction books,…
When you write a book about ideas, it reflects well on both you and your company. Or at least it ought to. As with all corporate politics, the devil is in the details. I learned much of what you’re about to read while coauthoring three books and editing two others at Forrester Research. Since leaving,…
You’ve lined up some time with a smart person. You’re about to interview them on the phone or in person, and you’re eager to get started. So after the small talk is done, you ask the first question. You’ve made a mistake. There’s something you’d better say first. And based on the tears and rending…
Why do companies behave so stupidly in a crisis? Now that I’ve read Melissa Agnes’ new book Crisis Ready, I understand. It’s because they didn’t have a proper crisis program in place. Crisis Ready is a terrific combination: accessible and entertaining, but full of practical advice. I found myself highlighting passages on ever page. Here are a…
If you don’t need an advance, there are a lot of good reasons to consider a hybrid publisher — a publisher who will produce and distribute your book for a fee. But the self-publishing space is rife with con-men and amateurs. That’s one reason the Independent Book Publishers Association has published a 9-point set of…