There’s a simple trick I use with every author or prospective author I work with: I treat them like an author. My meeting invites always have titles like “Talk about your book.” My project plans include titles like “Stages in the development of your book.” I always refer to them as authors. Every first-time author…
After more than 50 nonfiction book projects, I can tell you how your various partners are thinking about the book. What authors worry about What authors should worry about that they don’t: What editors worry about Here’s what your developmental editor — whether you hired one or have one through your publisher — is worried…
Here’s what a good author client looks like to me: You want to help people. You know the specific type or group of people you want to help. You know what you are talking about; you have experience. What you know is bigger than could fit into a few pages. You have new insights, not…
Hack writers will be replaced by AI. If your ideas are pedestrian and your writing is boring, you may as well give up. All the more reason to stand out. Bold authors get noticed. Timid, workaday writers don’t. And if you don’t get noticed as a writer, you won’t accomplish your goals. There are basically…
The job of an author is inescapably lumpy. There are intensely challenging times and other moments — gaps — in which everything on the to-do list is lower priority. If you find yourself with an hour block or more that’s free, don’t waste it. Invest that time in efforts that will pay off in the…
Authors can’t do everything. What should they hire others to do for them? Assuming you’re working with a publisher rather than self-publishing, here’s a list, ranging from tasks you really shouldn’t outsource to those you probably ought to. Do this yourself. Here’s what you can’t or shouldn’t delegate. You could outsource these tasks, but don’t…
We authors need support from others. It can be a lonely job, and one that’s subject to occasional self-doubt. If your friend is an author, here’s what you can say and do to help during the writing process. Providing emotional support Asking an author how things are going can sometimes feel like asking a friend…
I work with dozens of authors. A lot of them end up surprised, regretful, or sad about what happened in the process of creating and promoting their books. “If I’d only known,” they say. Unfortunately, everyone in the publishing process has an incentive to hide, or at least ignore, some fundamental challenges. Publishers want you…
Is writing a book in your list of 2021 New Year’s resolutions? Your friends may be encouraging you. “This is your year! You can do it!” If you’ve subscribed to emails from any of the “we help you publish” services out there, they’re telling you the same thing. Maybe you need a push. Or perhaps…