Good clients

Here’s what a good author client looks like to me:

You want to help people.

You know the specific type or group of people you want to help.

You know what you are talking about; you have experience.

What you know is bigger than could fit into a few pages.

You have new insights, not just rehashed thoughts about what’s already out there.

You have the time to put into creating a work of quality.

You are willing to spend some money on that, too.

(It’s not a coincidence that these are the qualities that make a good author in general.)

It would also be nice if you had some good personal qualities

You are nice.

You are open to learning from feedback.

You are smart.

You operate in good faith.

You recognize that I am human and imperfect, just like you.

You like to move fast, but not unreasonably fast.

It is not a coincidence that these qualities describe a good person in general.

Here’s what you might lack

Precise clarity about your audience.

Precise clarity about your content.

A perfect title and subtitle.

Flawless writing.

Perfect organization.

A vast social media following.

You don’t need these things because these are things I help with. If you had all of these things, you probably wouldn’t need my help.

I know an author when I see one. It’s not about perfection. It’s about understanding enough to accept how you can make things better.

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One Comment

  1. Great post, Josh. It reminds me of one I wrote a few years ago about speaking clients.

    To your list, I would only add:

    Willingness to adhere to the agreed-upon writing and editing processes.
    Prompt payment.
    Use of contemporary project management tools.