It’s your name on that book. Why settle for anything less than great?

It’s your name on that book. Why settle for anything less than great?

Your book may be the most important thing you ever put your name on (with the possible exception of your children). People are going to see that and say, “Ah, that’s who that person is.” So . . . Why would you settle for anything less than the most awesome title? Why would you allow…

Not an expert

Not an expert

I know a lot about a lot of topics — I’ve spent hundreds of hours on these topics. And yet, I wouldn’t call myself an expert. And the reason for that is the reason you should be skeptical of experts you see online or on TV. Take artificial intelligence. I ghost wrote a book on…