Marketing automation company Marketo had an oopsy last week — they forgot to renew their main domain name. This caused a day’s disruption for their customers. The CEO’s passive apology fails to be direct and honest. Why is this so hard? Let’s take a look at the CEO’s email to customers. In what follows, I’ve…
I feel for Michael Surbaugh, Chief Scout Executive for the Boy Scouts of America. He got the thankless job of apologizing for Donald Trump’s remarks to the scouts’ Jamboree. But his padded and swaddled apology misses the mark. Even if a problem is not your fault, you are responsible for apologizing as briefly and clearly as…
Reddit user “HanAssholeSolo” posted a meme video of Donald Trump beating up on a figure whose face is the CNN logo. Trump reposted it on Twitter. The original poster’s apology reveals how trolls think. Analysis of the troll’s self-serving apology Buzzfeed’s Brandon Wall took a screenshot of the Reddit poster’s apology and shared it on…
After VC Justin Caldbeck admitted to harassing women entrepreneurs, The New York Times published a piece about the harassment culture of Silicon Valley. Dave McClure and Chris Sacca, venture capitalists mentioned in that piece, have now responded. Both were genuine, but they took widely different approaches. Their actions now will determine whether the culture of…
Several female startup founders accused Justin Caldbeck, cofounder and partner of the VC firm Binary Capital, of harassing them with text messages, suggesting inappropriate relationships, and groping. His self-centered apology seems sincere only if you’re a VC, not a victim. Caldbeck initially denied the allegations, published in The Information, saying “I strongly deny The Information’s attacks…
Due to an IT systems failure, British Airways cancelled hundreds of flights from Heathrow and Gatwick airports this weekend. The company’s statements were clear, straightforward, and sympathetic — a notable contrast to the overblown, self-serving apologies that seem typical for airline screwups. As the gateway to Europe, Heathrow is one of the busiest airports in…
Adam Jones, center fielder for the Baltimore Orioles, said fans at Fenway Park threw peanuts at him and shouted the n-word. The Red Sox — and many other prominent Boston figures — have not only apologized, but taken action. Take note: if your organization gets in trouble, this is a case study in how to respond properly. To…
Two-and-a-half weeks after dragging a passenger off a flight like a rag doll, United Airlines has released a statement about changes to its procedures and emailed all its frequent flyers. Everything they did wrong in the original statements, they’ve now done right. And the two sets of statements give me a unique opportunity to contrast effective…
Facebook user Steve Stephens used Facebook on Sunday to build an audience for murder, posting videos of his plan to shoot somebody, the shooting itself, and his confession. Facebook explained the changes it will make in reviewing videos like this, but avoiding taking responsibility or apologizing. In the end, how much fault lies with Facebook? While…