I didn’t want to write another United Airlines post, but so many of you insisted — and United’s apology is even lamer than the one from two weeks ago. On an overbooked flight from Chicago to Louisville, United Express needed space to ferry four crew members to another assignment. After an $800 bribe persuaded only two passengers…
Pepsi’s launched a poorly thought out, protest-themed commercial starring Kendall Jenner. Actual protesters protested the commercial, and Pepsi withdrew it. But Pepsi’s apology is as mild and clueless as its commercial — and demonstrates how advertisers had better steer clear of political minefields. The ad is set in a diverse street protest clearly based on Black Lives…
The quick polling app Wishbone, popular with teenagers, lost 2 million of its users’ email addresses and 287,000 phone numbers. Then it posted no apology — just a “no big deal” email to its users. Most of the apologies I critique are too defensive or company-centric, but I’ve never before seen one that’s basically says,…
Much of the Internet was down for three hours last week. Because of an outage at Amazon Web Services (AWS), Amazon’s cloud-based service that powers Internet companies, hundreds of services like Medium, Slack, Quora, Reddit, and Kickstarter stopped working or worked poorly. Amazon’s Web geeks then bungled the response, focusing on jargon rather than clarity and empathy….
What’s Uber’s future? Consider these three principles: If you frequently and publicly behave like an asshole, people think that’s who you are. If you behave like an asshole with employees, contractors, regulators, competitors, and reporters, then you’ll be seen as an asshole, regardless of how nice you are to customers. It’s very hard to recover…
Perhaps you noticed that there was a screwup at the Oscars last night. Faye Dunaway and Warren Beatty announced that “La La Land” had won the Academy Award for Best Picture . . . and then had to backtrack, because there was a mistake. “Moonlight” was the actual winner. After the mistake, many people behaved graciously….
Michael Flynn resigned yesterday as Donald Trump’s national security advisor. Media reports stated that he’d lied to Vice President Mike Pence about the content of his pre-inauguration conversations with the Russian Ambassador. Resignation letters should take responsibility, apologize, and say nothing further — but Flynn’s is strangely full of fluffy praise for Trump. Flynn’s letter is…
HP would prefer that you didn’t use third-party or refilled ink cartridges, so it has updated its printers’ firmware to reject “counterfeit” ink. When this upset printer owners, it apologized in the most weaselly, self-justifying way possible. Its statement shows how companies can either apologize, or defend themselves, but shouldn’t do both at once. In March…
Everybody loves to hate Comcast, America’s biggest cable company. On Monday, in Indianapolis, its repair technicians created a situation that led to multiple car accidents, then behaved arrogantly and denied being responsible. Comcast’s response is not bad; it’s direct, personal, and promises to make things better. What happened in Indy? Several Comcast repair trucks with “cherry-pickers”…