3 ways Google Docs and Google Sheets can make you a better writer

3 ways Google Docs and Google Sheets can make you a better writer

If you’re writing anything interesting, you’re collaborating. And if you’re collaborating, Google Docs and Google Sheets are indispensable tools. Most of you work in organizations where Microsoft Word and Microsoft Excel are standard. They’re comfy and familiar. If you send a file in those formats to somebody, you know they can read it. So why bother…

One tool will make all the difference in your writing: ROAM (infographic)
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One tool will make all the difference in your writing: ROAM (infographic)

The only purpose of business writing is to create a change in the reader. Create the change and you succeed; fail to make the change and you’ve wasted your time. Before you spend hours on a piece of writing, spend 15 minutes on the one tool that will make it most likely to be effective. Learn…

Donald Trump’s debate ramble was like an Abbott and Costello routine
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Donald Trump’s debate ramble was like an Abbott and Costello routine

I try to be balanced. But I admit that I am biased in favor of candidates who are coherent. By the end of last night’s debate, there was only one of those left on the stage. Donald Trump sounded like a conspiracy nut on speed. Because I analyze writing, I won’t talk about who “looked presidential.”…

The “Will It Blend” experience of a book index

The “Will It Blend” experience of a book index

The joy of BlendTec’s “Will It Blend” videos is that they take expensive, painstakingly produced items — like iPhones — and reduce them to an undifferentiated mess. And that’s just what a book index does to the content in a book. Writing Without Bullshit covers a wide range of content, because everything is fodder for a writer….

Wells Fargo’s vision and values led to its downfall

Wells Fargo’s vision and values led to its downfall

Visions statements inspire. Wells Fargo’s inspired fraud. A close read of the company’s Vision & Values Statement reveals how the bank’s employees took some of the statements in this vision too far, ignored others, and created a corrupt scheme to meet quotas and violate customers’ trust. Elizabeth Warren mentioned the Vision & Values Statement during her withering…

UPS and its customers are slaves of its technology

UPS and its customers are slaves of its technology

UPS has the information about customers, locations, and shipments to be an amazing leader in customer experience (CX). It has the people, devices, and bar codes to turn the Internet of Things — of packages — into an artificially intelligent engine for customer delight. But based on my experience, UPS is the slave, not the master,…