The best way to hook an audience is to start with a story. The best way to get people to read what you write is with a descriptive title and a few summary sentences (or as journalists call it, a lede). How do you resolve these contradictory pieces of advice? When I got this question…
Some editors get paid $40 per hour. Others charge $400 — and their clients are glad to pay it. What could an editor possibly do to be worth this much? An ultra-valuable editor is a writer’s essential partner, enabling writers not just to accomplish their goals, but to become better writers. To be an editor like that, you…
I was just thinking about what matters and what doesn’t matter, because, being human, we get it wrong a lot. It doesn’t matter whether the new Yahoo/AOL product from Verizon is called “Oath.” What matters is if Verizon can take a bunch of lame and aging properties and make them relevant again. If they don’t,…
Dear Dr. Wobs, How do you write a captivating one-page case study that provides enough information to be understandable (and credible), but doesn’t overwhelm with detail? I read your blog post on preparing for an interview, and found it helpful, but I’d like more information on producing the case study. I’ve also found that “case…
If you’re a technical writer, marketing copywriter, or analyst, your job revolves around writing. Of course you need to write well. But why does it matter for the rest of the working world? I was recently at an innovation-focused gathering and got into a conversation with a public relations professional. When I explained what “Writing…
A nasty, permanent spat burns in the heart of analysts of the English language. It’s the fight over the need for the Oxford or serial comma — for example, do you really need the final comma in the phrase “passive voice, weasel words, and jargon”? Now that a court in Maine has decided a case based on the…
Moderator: Welcome to the first Insight Debate of 2017. We’ll be hearing from two distinguished purveyors of knowledge, Words and Numbers. I’m Professor Insight, your moderator. Let’s begin. On my left, I’d like to introduce Words. Since the dawn of communication — and certainly since the dawn of written communication over 5000 years ago — words have…
Most business books are boring because there are no people — just endless rambling on about strategy. You need people and stories to make them come alive. I wrote my first business book proposal in 2005. It was for a book called “The End of TV as We Know It,” and it reflected my decade…
Here’s my fully-optimized technique for referencing sources, developed over many years of authoring. (Yes, I am a huge book nerd.) You get to read it thanks to today’s reader question: Dear Dr. Wobs, What is the best way to cite sources or give notes in a blog or book? What format do you use to cite sources/notes…