What should you do if you need to write something and you can’t seem to get started? The answer depends on what’s stopping you: lack of ideas, lack of material, or lack of the will to live . . . I mean, will to write. I thought about this when a participant asked it in…
Frequent public speakers know that there are five stages of readiness for giving a speech. The trick is not to reach stage 3 and then imagine that you’re done. Stage 1: The idea What you have: A concept of what you what you want to say, and in what order. Some stories to tell. A theme….
We still write as if people will read our work in print, but they don’t — they read on glass screens. As a result, you should include links in everything you write, from emails to reports. It will make your writing shorter and more powerful. The versatility of links As a blogger, I use links all the…
My survey of 547 business writers found one big pain point: managing editorial feedback. Only half of business writers get the feedback they need, and only one in three feels that their process for managing feedback works well. Business writers have little love for feedback processes In this table, the first data column summarizes all the responses; the other columns…
In December of 1994, economist Hal Varian, who is currently Google’s chief economist, wrote a paper called “How to Build an Economic Model in Your Spare Time.” Ignore the subject matter. It should have been called “How to think clearly.” His advice hasn’t lost relevance in the 21-plus years since he wrote it. (Thanks to Cory Doctorow at…
I take a lot of shit for telling people to avoid passive voice. But here’s the thing: passive voice hides things. It creates a distance between the writer and the reader. I actually considered writing a whole book on it called “Passive Evil.” You think that’s too strong? Well, I’ve just reviewed all my posts on passive voice and…
I hate bad prose. (Maybe you’ve noticed.) This affects the way I edit: with inspiration, with passion, instinctively, and relentlessly. All prose has flaws — I find them and critique them mercilessly. I can’t help it. And weirdly, people seem to like it. When a writer sends me something inadequate, I tear it apart. I delete…
Based on the material I’m reading and editing, a lot of people have forgotten how to use evidence in their writing. They make unsupported statements that the reader is just supposed to swallow whole. If you want to persuade me that your assessment is valid, your prediction is accurate, or your advice is effective, here are five ways…
I have made many predictions in my life, publicly. And I have been wrong plenty of times. If you write boldly, you will be, too. People who are sometimes wrong are smarter than people who are always right. So learn how to be wrong properly. If you’re one of those people who don’t ever want…