I hate clickbait. I love posts that spread. So here’s a process for creating content — like blog posts — that spreads usefully, not exploitatively. I’m writing this post because I had an argument with a client. The creative people at this company were creating valuable and interesting posts, then giving them titles that were…
If you’re working on a simple project with a small team, there’s no quicker way to keep track of everything than to use Google Sheets. All you need is a tiny bit of discipline. There are scores of sophisticated tools for project management. Or, you could link your to-dos lists together, provided your team all…
Based on the number of #MeToo posts in my social media feeds and the news I’m reading from Hollywood and Silicon Valley, some men have a problem. They seem to be grappling with a mystifying phenomenon: what are women doing in my workplace? Since this blog is all about helping you, the reader, I’ll do…
Writers need help from all sorts of reviewers. If a writer at your workplace asks you to review a document, that’s your chance to make their life a living hell. Here’s how to do it. First, some context: editors exist to help writers, but they need help from all sorts of other reviewers, like legal…
Everybody needs a short bio, whether its at the top of your LinkedIn page or on the bookflap of your first book. But it’s hard to write about yourself succinctly and objectively. That’s why people writing their own bios so often end up sounding like an idiot. Dear Dr. Wobs Why are bios so bad?…
A writer asked you to review something. You’ve marked up a document or piece of copy with suggested edits. But if you just send it back, you haven’t done your job. Why? Because the writer will likely just accept or reject those edits without thinking too hard. And that’s a missed opportunity for both of…
Let’s talk about trademarks in writing, genericide, and and why this video about Velcro exists: When a company’s product and marketing take off, it dominates its category. As a natural result, its name becomes synonymous with the category — a process called genericide. When the public can’t tell the difference, the trademark becomes generic, and…
As an author, I get called on to do speeches from time to time. My Writing Without Bullshit speech is now connecting pretty well, based on how audiences are reacting to it. The reason is that, like my writing, it’s tight: every slide has a purpose, and most of those purposes have a payload. It…
Somebody like Gary Vaynerchuk succeeds. They look back. They tell you how they did it and how you should do the same. This corrupt reasoning pervades all motivational writing, and nobody even notices. Starting now, I will. The energetic and provocative Gary Vaynerchuk wrote a Medium piece in June called “The Day I Decided to…