My publicity strategy: personal messages and the power of “No”
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My publicity strategy: personal messages and the power of “No”

Today, I’ll share some insight into how I do outreach to influencers . . . and the power and courtesy of the answer “No.” I am going to reveal how I’m doing publicity and how it feels. I’m doing most of my own publicity outreach for the new book. The publisher has a list, but…

Killing widows and orphans, and other lost skills
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Killing widows and orphans, and other lost skills

I’ve got a long history in the print business. I’ve got detailed knowledge of an obsolescing technology. I can’t help but wonder what that means. Ink is in my blood. My grandfather was a linotype operator for the long-gone Philadelphia Bulletin (an afternoon paper); he worked with hot lead and his hands were so tough he could pick…

iPundit. Here’s why.

iPundit. Here’s why.

I make puns. A lot of puns. This post is my justification. My grandfather Saul was a self-educated Russian immigrant who worked as a linotype operator for the now-defunct Philadelphia Bulletin. While that was a blue-collar job, it required an excellent knowledge of English. He was a fun guy to be around. He made a…