Here’s what I’ve learned: for great writing, you need minds that don’t think alike. They have to think similarly, but there must be a bit of space between them. People come to me to find the right words. I especially like working with leaders of small organizations. They know who they are (or think they do). They’re…
Avaya put out an amusing video (embedded below) that pokes fun at all the buzzwords we use around the office (“disruptor,” “hit the ground running,” “seamless”). It’s embarrassing, since we all use these buzzwords. Including, unfortunately, Avaya. Here’s an excerpt of what it says on Avaya’s “Company Overview” page (I’ve highlighted the buzzwords and meaningless claims…
I’ve begun to resent the efficiency of Web marketing. Specifically, I’m annoyed with how intrusive sites have become as they treat visitors like leads instead of people. I was talking to my friend and marketing expert Jeff Ernst about it. Here’s my problem, as I described it to him. Marketing automation now requires knowing and routing…
Adobe’s latest video taps into how we all feel about marketing jargon. My question is . . . is Adobe really who you think of as a jargon buster in marketing technology? Or are they part of the problem? Thanks to Steve Woodruff for the tip.
The social network Reddit is in trouble. Lots of its popular “subreddit” forums went dark as volunteer moderators protested the firing of Victoria Taylor, a popular Reddit staffer. But rather than stonewall, the company’s management is now attempting to tell the truth, clearly and transparently. It’s working. Communication succeeds when it’s matched to the audience. The audience…
I’ve run a little experiment on this blog in the last three months. I’ve attempted to start every post with around 50 words that would draw you in. It’s working. In my view the title and first few sentences of a blog post should: Intrigue the reader. Promise what’s coming, accurately. Incorporate a clever or counterintuitive…
Is there any point in giving an interview and not saying anything? Politicians and executives do this all the time. It means things are going poorly but there is no plan to fix them. Ask Red Sox President and CEO Larry Lucchino. Despite their massive payroll, the Red Sox are in last place for the third…
If you haven’t yet figured out that you cannot control social media, where have you been sleeping for the last ten years? Hey, Fifty Shades publicists, I’m talking to you. Here’s the simple syllogism: Social media is vibrant because anyone can say anything. Haters feed on each other. Therefore, when you create a social media event, it…
If you were a mad scientist working on a formula for overblown, passive, jargon-ridden prose, you’d combine three powerful bullshitogenic ingredients: government, health care, and information technology. Today we’ll hear from someone who did just that, and revealed how a long immersion in bad writing can overwhelm even the most diligent workers. If you’re stuck in a world like this, I’ll…