What would you call SpaceX Starship’s “rapid unscheduled disassembly?”

What would you call SpaceX Starship’s “rapid unscheduled disassembly?”

SpaceX test-launched the world’s largest rocket, Starship, yesterday. The rocket company defined success ahead of this test as getting off the launchpad, which the rocket did. Four minutes later it . . . well, here’s a snapshot: SpaceX called it a “rapid unscheduled disassembly.” Too tempting I know an invitation when I see one. Twitter…

Ask Dr. Wobs: How do you get people to read to the bottom?
|

Ask Dr. Wobs: How do you get people to read to the bottom?

I recently received this query from a loyal reader: In an era where merit is accorded on the basis of social media ‘likes’ and increasing numbers of TLTR [too longer to read] messages I would like to (read) your comments on how to get the audience to ‘read to the bottom.’ Good question. Is “read…

Slideware

Slideware

I’m currently writing some serious business content for a company that has many, many PowerPoint presentations about its ideas. I want to be clear here. This is not a complaint. The ideas are good. The slides are good. And I am certain that the people delivering the presentations were effective in persuading their audiences about…

Southwest Airlines apology: poor, late, and insensitive

Southwest Airlines apology: poor, late, and insensitive

Thousands of travelers with Southwest Airlines reservations are stranded and unable to get where they are going (or to return home). While weather delays initially caused this problem, Southwest’s own inadequate systems made recovery slow and infuriating. It took many days for the company to finally position itself to make things right. Let’s take a…

Disruption wins — except when it loses
|

Disruption wins — except when it loses

Disruptive innovation requires viewing the world differently from conventional wisdom. Disruptors who succeed manage to change the conventional wisdom. Disruptors who fail end up victims of the conventional wisdom. And that includes the conventional wisdom inherent in government regulation Disruptors who ignored the rules YouTube was built on pirated, copyrighted content. It violated rules and…

How things fail
|

How things fail

Things break on the internet. The question is: is there anyone left to fix them? And how much of the resulting friction causes people to leave you for a competitor? Friction, like entropy, is ever-increasing Code is forever. It should keep working. But it requires maintenance. Why? Because it does not exist in a vacuum….