Arkema issues confused, self-serving statements as its chemical plant explodes
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Arkema issues confused, self-serving statements as its chemical plant explodes

Yesterday, Rich Rowe, CEO of Arkema, warned that his chemical plant near Houston might explode. Today it exploded. When you know something like this is going to happen, you need to get right to the point. Rich Rowe didn’t. The Arkema plant is in Crosby, Texas, about 25 miles from downtown Houston. Houston, of course,…

New research: what that emoji in your email communicates

New research: what that emoji in your email communicates

New research from Ben-Gurion University shows why you should never use an emoji in business communication. Researchers Ella Glikson, Arik Cheshin, Gerben A. van Kleef tested emojis with 549 people from 29 countries. Here’s what they found: Participants who received emails with smiley-face icons rated the sender as less competent. While smileys are supposed to make…

Proof that the pronouns “I,” “we,” and “you” improve not just your writing, but your stock price
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Proof that the pronouns “I,” “we,” and “you” improve not just your writing, but your stock price

One of my simplest and most powerful tips is to use “I,” “we,” and “you” in your business writing. Now researchers at the A. B. Freeman school of Business at Tulane have proven my point. As described in the Wall Street Journal, Zhenhua Chen and Serena Loftus of Tulane conducted pairs of simulated earnings calls. One…

The James Damore Google manifesto is a toxic exercise in generalization
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The James Damore Google manifesto is a toxic exercise in generalization

James Damore, a Google engineer, published an internal manifesto about gender and discrimination at the company. He’s either a sexist tech bro or a First Amendment hero bravely proclaiming forbidden truths, depending on your perspective. His generalizations about how women think are the problem here — they’re what got him fired. A fresh look at the…

As the Marketo screw-up shows, you can’t apologize in the passive voice
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As the Marketo screw-up shows, you can’t apologize in the passive voice

Marketing automation company Marketo had an oopsy last week — they forgot to renew their main domain name. This caused a day’s disruption for their customers. The CEO’s passive apology fails to be direct and honest. Why is this so hard? Let’s take a look at the CEO’s email to customers. In what follows, I’ve…

The 8 Lucy Kellaway rules for claptrap and the fundamental theorem of corporate bullshit

The 8 Lucy Kellaway rules for claptrap and the fundamental theorem of corporate bullshit

After 25 years of calling out corporate business jargon, Lucy Kellaway, columnist for the UK’s Financial Times, has posted eight rules that generate bullshit. The motivations that drive those rule reveal the fundamental theorem of corporate bullshit — all bullshit comes from either people hiding problems, or attempting to make what they are doing seem new…

How the Gmail “Smart Reply” feature should really work

How the Gmail “Smart Reply” feature should really work

In May, mobile Gmail added “Smart Reply,” which reads your email and suggests replies. But hitting a button that says “OK” isn’t much easier than typing “OK” and hitting send. Given the progress of Google’s A.I. technology, it’s going to get smarter. Here’s a peek into the near future: Meeting request From: Project leader To:…

Venture capitalists Dave McClure and Chris Sacca apologize for harassing women
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Venture capitalists Dave McClure and Chris Sacca apologize for harassing women

After VC Justin Caldbeck admitted to harassing women entrepreneurs, The New York Times published a piece about the harassment culture of Silicon Valley. Dave McClure and Chris Sacca, venture capitalists mentioned in that piece, have now responded. Both were genuine, but they took widely different approaches. Their actions now will determine whether the culture of…