One of my simplest and most powerful tips is to use “I,” “we,” and “you” in your business writing. Now researchers at the A. B. Freeman school of Business at Tulane have proven my point. As described in the Wall Street Journal, Zhenhua Chen and Serena Loftus of Tulane conducted pairs of simulated earnings calls. One…
James Damore, a Google engineer, published an internal manifesto about gender and discrimination at the company. He’s either a sexist tech bro or a First Amendment hero bravely proclaiming forbidden truths, depending on your perspective. His generalizations about how women think are the problem here — they’re what got him fired. A fresh look at the…
Marketing automation company Marketo had an oopsy last week — they forgot to renew their main domain name. This caused a day’s disruption for their customers. The CEO’s passive apology fails to be direct and honest. Why is this so hard? Let’s take a look at the CEO’s email to customers. In what follows, I’ve…
After 25 years of calling out corporate business jargon, Lucy Kellaway, columnist for the UK’s Financial Times, has posted eight rules that generate bullshit. The motivations that drive those rule reveal the fundamental theorem of corporate bullshit — all bullshit comes from either people hiding problems, or attempting to make what they are doing seem new…
In May, mobile Gmail added “Smart Reply,” which reads your email and suggests replies. But hitting a button that says “OK” isn’t much easier than typing “OK” and hitting send. Given the progress of Google’s A.I. technology, it’s going to get smarter. Here’s a peek into the near future: Meeting request From: Project leader To:…
After VC Justin Caldbeck admitted to harassing women entrepreneurs, The New York Times published a piece about the harassment culture of Silicon Valley. Dave McClure and Chris Sacca, venture capitalists mentioned in that piece, have now responded. Both were genuine, but they took widely different approaches. Their actions now will determine whether the culture of…
UK retailer Tesco laid off 1,200 people, one-quarter of its headquarters staff. Its layoff announcements have become perfunctory and heartless. Should we praise the company’s honesty? Here’s the public statement from Tesco, as reported in The Independent: This is a significant next step to continue the turnaround of the business. This new service model will…
The New York Times is trying to decrease the number of editors at the paper, including cutting the copy editing desk by about half. With the world awash in fake and dubious news, this is no time to cut back on the last line of defense on quality and factual accuracy. But more to the…
Whole Foods has loyal, upscale customers who might be nervous about its acquisition by Amazon, so the company sent people a reassuring letter by email. It’s one of the most vacuous communications I’ve ever read. Now that Amazon is buying Whole Foods, will the retailer focus on online buyers? Will it expand its selection, including…