The Waymo-Uber lawsuit: how to call someone a thief
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The Waymo-Uber lawsuit: how to call someone a thief

Waymo, the autonomous-car division of Google’s parent Alphabet, is suing Uber and its autonomous car division Otto. Waymo claims Otto stole its intellectual property. To win a battle like that, you need credible facts and an unemotional approach. Waymo does it pretty well. As I described earlier this week in another case against Uber (it’s been a…

American Airlines makes class warfare easier with 9 clear boarding groups
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American Airlines makes class warfare easier with 9 clear boarding groups

American Airlines announced new names for the groups in its boarding process. This made it much clearer how, if you’re an ordinary non-preferred customer, you’re one step above steerage. The clarity is great: it further weaponizes envy even as it deflect attention from the privileges American is slowly squeezing out of flying. Here’s the email that I (and…

Mark Zuckerberg on Facebook’s future: the spirit is willing, but the algorithm is weak
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Mark Zuckerberg on Facebook’s future: the spirit is willing, but the algorithm is weak

Mark Zuckerberg published a 5800-word letter on the future of Facebook. It’s thoughtful, well-reasoned, articulate, and full of truth. It’s also full of wistful promises, which I don’t trust no matter who offers them. Mark Zuckerberg’s letter, Building Global Community, starts like this: On our journey to connect the world, we often discuss products we’re building…

The self-serving Michael Flynn resignation letter is mostly fluff
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The self-serving Michael Flynn resignation letter is mostly fluff

Michael Flynn resigned yesterday as Donald Trump’s national security advisor. Media reports stated that he’d lied to Vice President Mike Pence about the content of his pre-inauguration conversations with the Russian Ambassador. Resignation letters should take responsibility, apologize, and say nothing further — but Flynn’s is strangely full of fluffy praise for Trump. Flynn’s letter is…

Coca-Cola Refreshments achieves record low meaning ratio of 4%
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Coca-Cola Refreshments achieves record low meaning ratio of 4%

If you have bad news, just come out with it. The more you bury it in self-serving bullshit, the more people will just think you’re a dishonest idiot. That’s what happened with today’s spectacularly opaque note from Coca-Cola Refreshments. Here’s the note that J.D. Lowry of Las Vegas found on the break room soda machine….

One more day to vote for bullshitter of the year (tune in Feb 16 to hear who won)

One more day to vote for bullshitter of the year (tune in Feb 16 to hear who won)

I’ve received hundreds of votes for the Bullshitty Awards. I suspect I know who’s going to win. But there’s still time to vote. Voting closes on Friday, February 3 at midnight, Eastern time. Vote here. And then tune in to find out: Whose apology was least sincere, Donald Trump or Ryan Lochte? Who was the most…

HP isn’t actually sorry that it has enslaved your printer and rejected your ink
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HP isn’t actually sorry that it has enslaved your printer and rejected your ink

HP would prefer that you didn’t use third-party or refilled ink cartridges, so it has updated its printers’ firmware to reject “counterfeit” ink. When this upset printer owners, it apologized in the most weaselly, self-justifying way possible. Its statement shows how companies can either apologize, or defend themselves, but shouldn’t do both at once. In March…

The New York Times’ remarkable corporate self-criticism
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The New York Times’ remarkable corporate self-criticism

While The New York Times may be the most successful news organization on the planet, it faces the existential threat of digital disruption. This, as Clayton Christensen would say, is a recipe for disaster. But maybe not. The Times’ 2020 Group has published a manifesto for change. The cogent self-criticism in this document is amazing. Learn from it. The Times’…