I made a good living as a ghostwriter in 2018. Is that who I am now? When I stopped working for a company and became independent three years ago, a prominent ghostwriting agency reached out to me. I told the owner, “I do not ghostwrite books for others.” But to keep an open mind, I…
When you pitch business, what do you do when you lose? I make sure that every sale I lose is a win. This question came up again this week when a lead — a guy who heard about me on a podcast — contacted me about improving some prominently placed copy on his Web site….
30 years ago a new person came into my life. 23 years ago another. Nearly 20 years ago, another. None of these people became who I imagined them to be. They have surprised me. But all of them have enriched me beyond belief. My family is my touchstone. What I wish for you is not…
I bought a Tesla. The experience of buying it was terrible. Analyzing the reasons for this is a great exercise in thinking through customer experience. This is not my first electric car. I’m a believer. Six years ago, I bought a Nissan Leaf. My family has been very happy with it. The maintenance costs are…
I’m starting a new project for 2019 and, with just a tiny bit of awareness on your part, you can fuel my efforts. Here’s a list of buzzwords you’ll see in technology and marketing press releases and announcements. Robust Seamless Omnichannel Analytics Cloud-based Comprehensive Secure Encrypted Engagement Scalable Saas Disruption/disruptive Your contribution? First, tell me…
This gig is pretty awesome. I can’t believe I get to do this. Imagine for a moment. People pay me to read what they wrote and tell the what’s wrong with it. They actually take my advice, and thank me for it. And then, after they change it, people read what they wrote and it…
You are going through life with a bunch of celebrities. Surely you must have noticed this. You read news items about famous people and say, “Hey, she’s the same age that I am.” And after a little while, you realize that you’re part of a cohort — a class of celebrities who share your birth…
Follow your dreams. Is that a good idea? A case study . . . When I was ten, I dreamed of being an astronomer. I read everything in the library on stars and planets, and then asked to go to a new library to find more. I could close my eyes and see the Hertzsprung-Russell…
At age 57, I voluntarily left a good job to do something I thought would be better. Are you ready to do the same? I know there are lots of you who are at the beginnings of your careers. You may want to stick with the company you work for, or the gigs you are…