Authors: How do you make money with AI?
AUTHORS:
I want intelligence about how you use AI. Can you answer any of these questions? (Authors only.)
- I use AI to save time and money. Here’s how.
- I use AI to generate more business. Here’s how.
- I use AI to turn my content into new ways to make money. Here’s how.
- I don’t use AI. Here’s why.
Comment below. Or if you’re shy, email me at josh @ bernoff.com
Looking forward to hearing about your innovation.
4. I don’t use AI. Here’s why.
My job is explaining complicated financial products to reluctant audiences. I write about Medicare. My readers may have limited reading skills, no experience shopping for health insurance, cognitive decline, fear of living on a fixed income, and suspicion of large companies and the government. Many have all of the above. My challenge is to make information clear while meeting all legal requirements.
On principle, I minimize passive and polysyllabic blather based on Latin and Greek roots and favor blunt, crude, gut-punch Saxon terms. Every word I choose has to be better than any synonym, and remain the best choice within context. I need to reinforce points without repetition, reduce possible second meanings, and avoid any potential claims that can’t be supported by documented third-party sources.
So far, every AI tool I’ve seen provides approximations of language based on frequency—that is, the likelihood those words have appeared together elsewhere. The peak of the bell curve is mundane if not trite. The highest achievement of an LLM is to independently reproduce a cliché. My goal is to eliminate every cliché I see.