Comparing the Twitter “X” rebrand to other rebranding efforts
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Comparing the Twitter “X” rebrand to other rebranding efforts

Twitter rebranded itself as “X.” That isn’t going to accomplish its goals. Why do companies rebrand? Usually, to escape the box they’ve put themselves into. It doesn’t always work, but it’s always expensive. The Twitter rebrand Here’s what Twitter’s home page looks like now. No more cute blue bird. Why? While Elon Musk did his…