The client cascade

The client cascade

In January of 2020, nearly two years ago, I got an email from an executive at a large streaming entertainment company. Would I consider conducting a business writing workshop for the company? Sure, I said. He asked for details and references. I sent the prospect — let’s call him Oliver — my one-page writeup for…

From writing workshops to cultural change — the importance of follow-through
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From writing workshops to cultural change — the importance of follow-through

I’ve conducted 18 clear writing workshops in the past two years — mostly by videoconference. It’s clear to me that the participants are engaged and want to change. But do the workshops actually accomplish anything lasting? They can . . . but only if you customize the content and maximize the follow-through. I think this…

9 virtual workshop tips

9 virtual workshop tips

After conducting 15 clear writing workshops using videoconferencing tools, I’ve learned a few things about what works and what doesn’t. I originated my workshops for in-person delivery, but for the last year, I’ve been delivering them online exclusively. There has been a surge of demand since I went virtual — I think people are looking…

Using PowerPoint and 3 monitors to deliver a video workshop

Using PowerPoint and 3 monitors to deliver a video workshop

For a workshop delivered by video with PowerPoint, using three monitors creates a powerful advantage. I’ll share what I’ve learned from delivering video-based writing workshops to people connecting from their homes. (Note: if you’ve arrived here to solve a technical problem regarding PowerPoint Presenter View, skip to “Resolving a technical issue with PowerPoint Presenter View…

Why train now? The motivational value of investing in staff during the lockdown.

Why train now? The motivational value of investing in staff during the lockdown.

Your people are sad. They’re frustrated. They’re having trouble getting stuff done. Now is the time to invest in their skills — not just to make them smarter, but to make them feel more confident in a moment filled with fear. Workshops in lockdown Let me tell you about an amazing experience I’ve been privileged…

A writer’s life: What I did for clients in 2017 (and could do for you, if you want)
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A writer’s life: What I did for clients in 2017 (and could do for you, if you want)

I made a pretty decent living as a writer this year, and I’m grateful — not many writers can say that. I thought it might help other writers and whatever friends and fans I have out there to peek into how I did it, so here’s a retrospective of a writer’s life in 2017. I…