Venerable Tribune Publishing, now “tronc,” spews techno-drivel
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Venerable Tribune Publishing, now “tronc,” spews techno-drivel

Yesterday, Tribune Publishing, purveyor of news since 1847, changed its name to “tronc” (short for “Tribune Online Content.”) It’s now a “content curation and monetization company” — a company that makes money from content, what we used to call a media company. Today, I deconstruct the rest of its attempt to use techno-drivel to misdirect our attention from its…