Marketing has such a poor reputation that it now has to pretend to be customer service. And it makes me hopping mad. For example . . . The reason is simple. We all want to open customer service messages from our current providers. We are far more likely to ignore marketing messages. The marketers at…
Every presidential nominee since 1976 has released his tax returns, or at least a summary of what’s in them. Joe Biden has released 22 years of his tax returns. Donald Trump did not make his returns available in 2016, and has not released them this year, either. Does this matter? Just a reminder: these Rationalist…
I just read my favorite sales strategy book of all time: The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results, by Todd Caponi. When it comes to B2B sales strategy, fashions have been shifting for decades. But whether we’re supposed to form relationships, challenge people, sell solutions, or always…
You know everything there is to know about how Donald Trump thinks and acts. You want your government to be transparent? You got it. His every utterance get blanket coverage on cable from MSNBC to Fox News, and everything between. We have Politico, Talking Points Memo, and Breitbart dissecting his burps and asides, magnified by…