The SpaceX Tesla and the military parade are both legit branding exercises
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The SpaceX Tesla and the military parade are both legit branding exercises

ByJosh Bernoff

Yesterday, we learned about two promotional stunts, one executed and one planned. Elon Musk launched a Tesla Roadster into solar orbit and word leaked that Donald Trump and the U.S. military were planning a massive military parade. These are both branding exercises. What do they say about the brands they reflect? Sports cars in space…

How to be as clear as Elon Musk
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How to be as clear as Elon Musk

ByJosh Bernoff

While others write bullshit-filled press-releases, Elon Musk tells you exactly what he’s planning, in plain language. Here’s what you can learn from Musk: write directly to the reader, be clear, be organized, and be engaging. Elon Musk’s Master Plan, Part Deux Yesterday, Elon Musk posted “Master Plan, Part Deux” on the Tesla site. It begins like this:…