Most business and how-to books are too long. Overall, such books are getting shorter, and yours probably should be, too. Twenty years ago, most business books were about 65,000 to 70,000 words long. Now, with shorter attention spans and more impatient readers, a better target length is 45,000 words. If you think in pages, that…
We still write as if people will read our work in print, but they don’t — they read on glass screens. As a result, you should include links in everything you write, from emails to reports. It will make your writing shorter and more powerful. The versatility of links As a blogger, I use links all the…
Use fewer words. If there is one thing you learn from me, learn that. I’ll show you how. If you’re in business, people read what you write on a screen. Their inbox is filled with crap. You’ve got to get them hooked quickly, deliver your message, and then let them get on with their day….