Why (and how) to do primary research

Why (and how) to do primary research

ByJosh Bernoff

There are two kinds of research: primary research and secondary research. Primary research means finding new facts that have never been published before. Secondary research means finding facts that were already published. Nonfiction books that matter almost always include primary research, because otherwise the book is just a rehash. It’s very hard to draw startling…

Collaborating on research: the value of multiple perspectives
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Collaborating on research: the value of multiple perspectives

ByJosh Bernoff

Two or three researchers can do better than one. Here’s how to take advantage of that. For the purposes of this post, I’m talking about Web research that informs writing, whether that’s an article, a book, a white paper, or an internal document. Even if you’re doing actual primary research, such a survey or interviews,…