A lecture is you standing up and droning on about what you think, based on your voluminous experience. It’s boring in person, and it’s a deadly way to write. In today’s short-attention-span world, a lecture is a good way to get people to click away from the post, stop reading the book, and give up…
I write business books. Every chapter is a 5,000-word package full of stories, detail, statistics, insights, and recommendations. You don’t just sit down and write one of those at random. Here’s what it takes to create one. In the last 10 years I’ve written, cowritten, or ghostwritten six books. Five of them were case-study powered business…
A friend of mine got an email “poll” announcement from the Republican National Committee. This is a “push” poll — an attempt to conduct politics using the poll as a cover. I’ll explain why no legitimate political party should ever do this. Here’s what the email looked like: And if you scroll all the way…
Today I release “The State of Business Writing, 2016,” my first research report about the challenges of writing at work, based on a survey of 547 business writers. This is the first public release of the whole set of research. Biggest takeaways: 81% of people who write for work agree with the statement “Poorly written material wastes my…
Parts of Melania Trump’s speech at the Republican National Convention are strikingly similar to Michelle Obama’s speech from eight years ago. How does this happen? Plagiarism at this level is typically the result of sloppiness, not outright theft. If you don’t want this to happen to you, then you need to change how you work. What…
An International Air Transport Association study was unable to find a connection between passenger “happiness” and airline profitability. But that’s boring. So the travel news site Skift reported it as if happy passengers don’t matter. The lack of a finding, like a vacuum, sucked up the truth. Skift’s article, by Marisa Garcia, was titled “IATA Study Finds You…
Crappy writing springs from crappy planning. Like an architect, plan before you build. On a project that takes weeks or months to write, spend at least one day on planning. Follow these planning tips to maximize your chance to create something great. In this post, I show you how to lay the groundwork for a writing project like…