The 15 biggest regrets that authors have — and how to avoid them

The 15 biggest regrets that authors have — and how to avoid them

I work with dozens of authors. A lot of them end up surprised, regretful, or sad about what happened in the process of creating and promoting their books. “If I’d only known,” they say. Unfortunately, everyone in the publishing process has an incentive to hide, or at least ignore, some fundamental challenges. Publishers want you…