If you retain readers’ attention through to the end of your book, they’re far more likely to adopt your ideas and spread the word. If they give up on it, it’s far less effective. Remember that your objective is not to get people to buy the book and put it on a shelf. It’s to…
Authors have questions. Once they start working on a book, the same things seem to come up over and over. So let’s get you some answers. Is my idea worth writing a book about? An idea worthy of a whole book should be big enough to have a set of nonobvious consequences. You should have…
I’ve written about the reader question method of organizing a nonfiction book, with one question for each chapter. Now let’s go deeper. Which questions make for the best chapters? A recap of the reader question method As I describe in an earlier post, the reader question method is ideal for an advice or how-to book….
Writing can be easy, provided you prepare properly. I’ll show how that applied to the op-ed I placed in the Boston Globe last Sunday. Let’s start by talking about two types of writers, planners and pantsers, a concept I borrow from fiction writers. Planners are the people who map everything out ahead of time, in…
If you are writing a book as an expert on a topic, you may be having challenges with organizing your content. You should build your table of contents around the questions your reader will ask. The wrong way to organize your book I was recently helping a consultant who was planning a book on a…