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positioning

Positioning for thought leaders
Truth and Influence

Positioning for thought leaders

ByJosh Bernoff July 5, 2022May 3, 2023

Sure, it sounds attractive to be a “thought leader.” You just hold yourself out as an expert on something and then post a lot on social media and wait for the speaking and consulting gigs come pouring in, right? Not quite. There are a lot of pretenders out there. And there are a lot of…

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