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people efficiency actions

Ford, where euphemisms are Job 1
Bullshitties | Corporate

Ford, where euphemisms are Job 1

ByJosh Bernoff May 17, 2017May 3, 2023

PR people, if you have something unpleasant to say, just say it. Hiding it behind euphemisms doesn’t fool anyone. Today’s case study: Ford’s plan to lay off 10% of its staff, which it calls a “people efficiency action.” According to a Wall Street Journal article, Ford will cut 10% of its global workforce to boost profits, with…

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