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parable

The parable of the troublesome product manager
Corporate

The parable of the troublesome product manager

ByJosh Bernoff April 24, 2015May 3, 2023

Once there was a product manager named Joan who worked at an Italian foods company called Patitucci’s Delights. Joan loved Italian food, and she loved helping her company sell it and make a profit. She was in charge of prepared dinner products, working alongside two other product managers for pasta and sauces. Joan had a…

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The parable of Ray’s Helicopter Company
Corporate

The parable of Ray’s Helicopter Company

ByJosh Bernoff April 13, 2015May 3, 2023

by Josh Bernoff Once there was a man named Ray who was the CEO of a company that made helicopters. In his youth he had been an avid pilot. Soon after, he started the company with a few friends. Over time, Ray’s Helicopter, as the company was known, grew rapidly to command an impressive share of the…

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