Oracle Archives - Josh Bernoff

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What I learned from 10 days of observant traveling

ByJosh Bernoff May 26, 2017May 3, 2023

Ten days ago I departed from Boston Logan airport. Today I’m returning. In between were speeches, workshops, vacation, and a little bit of insight into what I do and why I do it. On this trip I spent time in Cleveland; New York; the glorious airport in Newark; Provo and Salt Lake City, Utah; and Burlington, Stowe,…

Media

Are Dell and EMC dead? An unclouded perspective.

ByJosh Bernoff October 13, 2015May 3, 2023

Cade Metz of Wired wants us to know that even with a $67 billion merger, Dell and EMC are doomed. The cloud will kill them. The reasoning is sophisticated, but the language is simple. You could learn a lot about powerful writing from this article. Let’s break it down. Titles and opening sentences are crucial when…