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Josh Bernoff

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What I learned from 10 days of observant traveling
About

What I learned from 10 days of observant traveling

ByJosh Bernoff May 26, 2017May 3, 2023

Ten days ago I departed from Boston Logan airport. Today I’m returning. In between were speeches, workshops, vacation, and a little bit of insight into what I do and why I do it. On this trip I spent time in Cleveland; New York; the glorious airport in Newark; Provo and Salt Lake City, Utah; and Burlington, Stowe,…

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Are Dell and EMC dead? An unclouded perspective.
Media

Are Dell and EMC dead? An unclouded perspective.

ByJosh Bernoff October 13, 2015May 3, 2023

Cade Metz of Wired wants us to know that even with a $67 billion merger, Dell and EMC are doomed. The cloud will kill them. The reasoning is sophisticated, but the language is simple. You could learn a lot about powerful writing from this article. Let’s break it down. Titles and opening sentences are crucial when…

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