You have a conscience. You know what the right thing to do is. But the right thing is going to cost you. Do you still do the right thing? Today I’m going to tell you how doing the right thing paid off for me in unexpected ways. Because it turns out that people notice integrity,…
I started my career at age 23. It’s 40 years later. And I’ve finally figured out what I was doing all that time. Sure I was accumulating skills and experiences and figuring out ways to get well paid for doing things I was good at. But that’s just work. As it turned out, the most…
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Thirteen years ago I made a fateful decision. I’ve been thinking about how it paid off in the rich connections with people that it led to. I was 48 years old in 2007 and determined to publish my first book by the time I was 50. I took the plunge: I made a deal with…
When you’re a freelancer, leads are your lifeline. Where do they come from? Five years experience at this has taught me that while content marketing works, tone is just as important as content. Back up a bit. I have had six full-time jobs in my pre-freelance career. The first five of them I got through…
I have a network that I didn’t set out to create. Curiosity and a specific type of work environment created it. I just needed to do my job and not be too much of an asshole. I’m terrible at networking. At events, I struggle to introduce myself to people. I don’t drink. I like to…
We all belong to an insiders’ club. What’s yours? By 2007, Charlene Li and I had gotten the approval from Forrester to write the book that become Groundswell. She was already well-known as the top analyst covering the use of social media for business. With her help, I studied and became knowledgeable about that as…