Brianna Wu may be the most tech-savvy candidate running for Congress in Massachusetts this year. But would you vote for her or her opponents on Tuesday, based on this set of photos that appeared in the The Boston Globe’s guide to the primary election? The guy on the left is incumbent Stephen Lynch, campaigning. The…
President Donald Trump announced his Fake News Awards yesterday. Many of them are, indeed, news reports that turned out to be wrong. Strangely, though, that’s not at all what Trump actually means when he says “Fake News” — or when he generates it himself. Breaking down the 2017 Fake News Awards Trump’s Fake News Awards…
Should business writers write like journalists? Some journalist habits — like never burying the lede — make perfect sense. But if you imagine you’re Woodward and Bernstein, you’re deluded. Learn which journalistic conventions will make your writing better, and which will ruin it. Journalist habits that business writers should adopt Journalists and business writers share…
Do you think that the news media favor sensation over substance? The evidence shows the opposite. So why does it seem that way? Because sensation is what we, as readers, want, and social algorithms give us what we ask for. The two most newsworthy things that Donald Trump did in the last two days were these: He…
I’ve got a long history in the print business. I’ve got detailed knowledge of an obsolescing technology. I can’t help but wonder what that means. Ink is in my blood. My grandfather was a linotype operator for the long-gone Philadelphia Bulletin (an afternoon paper); he worked with hot lead and his hands were so tough he could pick…
I got a PR pitch last week that I liked. The site they pitched me on is as clear and punchy as the pitch they sent. It’s proof of my maxim that short, clear writing stands out. The site is called Finimize. Here’s the pitch they sent me: Hi – I noticed your blog post on…
Donald Trump’s interview about technology on breitbart.com is uncharacteristically equivocal; he sounds like any other politician. Apparently, his batshit candor is limited to tweets, debates, and speeches. Memo to Trump-haters and opponents: technology is his weak spot. Breitbart Tech’s Milo Yiannopoulos interviewed Trump about tech issues from the NSA to artificial intelligence. Full of equivocation and hedges, Trump’s…
In 1998, Donald Trump told People Magazine “If I were to run, I’d run as a Republican. They’re the dumbest group of voters in the country.” That’s the meme, accompanied by the graphic at right. Rosemary Olsen posted it on Facebook and said “I fact checked this. It’s true.” 14,901 people shared it. And it’s completely false….
Cade Metz of Wired wants us to know that even with a $67 billion merger, Dell and EMC are doomed. The cloud will kill them. The reasoning is sophisticated, but the language is simple. You could learn a lot about powerful writing from this article. Let’s break it down. Titles and opening sentences are crucial when…