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Josh Bernoff

Ikigai

How you can achieve Ikigai, fulfillment
About | Tips

How you can achieve Ikigai, fulfillment

ByJosh Bernoff August 29, 2018May 3, 2023

There’s a graphic making the rounds; I first saw it posted by Jeremiah Owyang. It’s about the “Japanese concept” of Ikigai, or “a reason for being.”   This graphic attracts us because the circles — what you’re good at, what you love, what the world needs, and what you can make money at — are…

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