Everyone thinks the difference between traditional publishers and hybrid publishers is financial. When you make a deal with a traditional publisher like Simon & Schuster, they typically pay you an advance payment. Even if there is no advance, at least you don’t have to pay them. When you work with a hybrid publisher like Amplify,…
Today, I’m sharing something a little different and special — a video interview. We learned last week that BlackBern Partners, a private equity company, had acquired two of the most prominent companies in the hybrid publishing space: Greenleaf Book Group and Amplify Publishing. I’m familiar with both companies, having in the past published books with…
Tomorrow (Tuesday 12 November) at 2pm ET, I’ll be sharing data about the 93 authors in the 2024 Business Book ROI Study who had hybrid publishers. Register for the free LinkedIn Live session here. I’ll be joined by Naren Aryal, CEO and founder of the hybrid publisher Amplify Publishing. Amplify has published one of my…
Newsletter 61: As traditional publishing declines, hybrid is a viable alternative for serious authors. Plus, Amazon and B&N flush misleading book summaries, the Internet Archive faces another copyright setback, three people to follow and three books to read. It’s time to fully embrace hybrid publishing A hybrid publisher is a publisher you pay to publish…
Increasingly, traditional publishers are making offers that do not include an upfront advance on royalties paid at signing. Without the advance, are there any real advantages to working with a traditional publisher, or would you better off with a hybrid publisher? Why zero-advance deals are spreading I’ve connected with two authors recently who received traditional…
The hybrid publisher Wonderwell is ceasing operations and becoming an imprint of a competitor: Greenleaf Book Group. I’ll let you know what happened, why, and what it means for the publishing industry and for you, if you’re considering publishing with a hybrid. Start with this: this is not going to be an objective post, because…
If you’re a business book author, you are probably imagining your book on the shelf in the local Barnes & Noble, independent bookstore, or airport bookstore. But before you pursue that vision, you ought to think it through, because attaining bookstore placement comes with lots of challenges. As context for this discussion, consider two sales…
Hybrid publishers like Ideapress, Greenleaf Book Group, and Mascot Books are invisible to some folks: agents and traditional acquisitions editors whom I’ve interviewed can’t seem to see them. But for many authors, they’re a realistic publishing alternative, and may even be the best choice. The third alternative Authors who haven’t studied the alternatives imagine that…