How important are bookstores to business authors?

How important are bookstores to business authors?

ByJosh Bernoff

If you’re a business book author, you are probably imagining your book on the shelf in the local Barnes & Noble, independent bookstore, or airport bookstore. But before you pursue that vision, you ought to think it through, because attaining bookstore placement comes with lots of challenges. As context for this discussion, consider two sales…

Hybrid publishing is real. Here’s why you should consider it.

Hybrid publishing is real. Here’s why you should consider it.

ByJosh Bernoff

Hybrid publishers like Ideapress, Greenleaf Book Group, and Mascot Books are invisible to some folks: agents and traditional acquisitions editors whom I’ve interviewed can’t seem to see them. But for many authors, they’re a realistic publishing alternative, and may even be the best choice. The third alternative Authors who haven’t studied the alternatives imagine that…